Our Story

From Our Rave Fam To Yours

PLURAH Labs was born in San Diego from a love of the transformative energy of festivals. For us, raving has never been just about the beats. It’s where peace, love, unity, and respect (PLUR) are lived values. But long nights and the physical toll of dancing showed us the culture didn’t always give back to our bodies. 

We believe festival-goers deserve the same clean, functional support athletes rely on: real metabolic fuel and electrolyte support. Our mission is to keep the values of PLUR alive while adding health, so you can stay energized on the dancefloor and beyond!

-Lani, Lisa, and Garrett 

Co-Founders, PLURAH Labs